Some of the most important messages will always be on a piece of paper.
A nation’s constitution, your birth or marriage certificate, or just a simple card saying ‘thank you’ for a job well done.
But as the doomsayers of the print industry rally around for the death of paper-based printing, consider this.
When you really need to be remember something, will your recall be better if you write it on a piece of paper, or enter a reminder or a memo into an electronic device?
A 2011 study by the School of Journalism and Communication at the University of Oregon(1) observed that recall of news stories was higher among those who read from a newspaper over the online version. Ease of access to the story and simplicity of the formatting were found to have the greatest influence.
Further, since the online version is quickly archived, the study found that there is less subconscious impetus to commit the story to your memory, as a simple online search will usually reveal all.
At Lindsay Yates Group, our people are very focused on the best ways to get your message across.
And since your message needs to stand up to the test of time, Lindsay Yates Group stands tall when it comes to communicating with an inherently sustainable product such as paper.
We’ll spare you the history lesson on the use of this 2000-year-old medium, but instead focus on the future where a fully renewable and sustainable resource such as paper will continue to thrive.
For every tree logged in managed forests, three to four are replanted as part of the natural wastage and thinnings process.
Meanwhile, electronic waste is now the fastest growing component of all local council rubbish. The amount of electronic products discarded globally has sky rocketed recently with 20–50 million tonnes generated every year.
Lindsay Yates Group is also well aware that its customers want to make responsible environmental choices based on factual, verifiable information that takes into account every stage in the life of a product, not just a single characteristic.
Rather than asking which is better – paper or electronic communication – we should use this life cycle thinking to figure out which combination of the two has the least impact on the environment while best meeting social and economic needs.
It would be a shame if the last piece of paper you actually paid any attention to was the overdue electricity bill.