The turn of the century also brought a turn of fate that saw David Shoppee embark on a career in the print and communication industry with the Lindsay Yates Group.
Previously a state manager in the corporate world, David saw opportunities to transfer his business know-how into a print industry in transition. The rest, as they say, is history.
With the digital revolution still in its infancy, the transition was seamless for someone with a raft of experience in managing change within corporations.
And as the Lindsay Yates Group retuned its attention to pixels, David Shoppee tuned in on how to best communicate via a digital medium.
Most customers of Lindsay Yates Group will encounter David’s expertise at some stage in the process from concept to completion.
His specialised knowledge is at work behind the scenes, where he looks at the processes that put the customer in the driving seat.
David likens it to an orchestra where the various sections play together in symphony.
“Nothing gives me more pride than seeing what we have produced out there in the marketplace,” David says.