Print and Communications takes many forms and is highly developed to support your brand.
Everywhere we look, we see.
Drive down the street and it is there – street signs, business signage, mobile advertising. Call into a store and it is there too – at point of sale, packaging, wrapping and bagging, and record keeping. We see it in newspapers and magazines.
We see it too on our computer screens and our mobile devices.
Print and Communication is after all a multimedia phenomenon. And the Lindsay Yates Group is at the forefront.
Print on Paper
At the Lindsay Yates Group, our primary focus today is print on paper – in all its forms. It is an important, if sometimes forgotten, part of an effective campaign.
If it were not so, would those easily recognisable brands continue to make extensive use of the medium?
Let’s look at just some of the reasons it works in today’s fast paced, highly digital world.
“Long after your customer has left the web page, your carefully printed message will linger longer with a quality printed piece”. Kieran May, accross business.
To have the message, delivered to the right person in the right place is important. When our customers outlay their hard won resources on a campaign, they like to know that the message will be seen again and again. They choose the medium that best delivers on that requirement.
Print on Paper helps to fulfill that need.
“Your customers have tomorrow in mind. We will be there with our customers in a way that continues to make a lasting impression”. Paul Richardson, theLindsay Yates Group.
Customers of the Lindsay Yates Group know that the history of the group extends back over 30 years. Many have worked with the Lindsay Yates Groupthrough all the changes that have matured our industry over the years, and they understand that as technology advances, the Lindsay Yates Group will adapt and meet the challenges head on. Like their customers, the Lindsay Yates Group won’t stand still.
Paper – Tactile, Relevant
“There is nothing like the feel of paper to educate and inform. Relevant yesterday, relevant today and relevant tomorrow”. Paraphrased from The Scientific American (http://www.scientificamerican.com/article/reading-paper-screens/ ).
The book or the tablet? What is your experience?
Is it a mix of both? How does a real book feel in your hands? Do you pick up the same magazine time and time again? Which advertisement annoys you least– the beautifully crafted brochure, or the one which hits you in the face every time you log in to your online news bulletin?
The evidence is clear. Ignore print in its traditional form at your peril.
Our customers understand that.