Studies have shown that using colour on the outside of your direct mail envelope equals higher open rates. In fact, one study found that 69% of people are more likely to open a mail piece with color text and graphics on the front than they are when the envelope is plain.
Given a choice of colour graphics or black-and-white text, participants indicated they were 247% more likely to open envelopes with colour graphics first.*
Adding color can make a huge difference in your bottom line.
Even if your conversion rate remains the same, by doubling the number of people who open your direct mail letter or package, you double the sales from that campaign.
How can you add color to your envelopes?
Contact Lindsay Yates to discuss how we can help you with your next direct mail out campaign. Don’t forget Colour Equals higher open rates!