In much the same way that a need for value brings Mark Armstrong’s customers to the Lindsay Yates Group, Mark is committed to providing them with a great return on their investment.
Mark, the sales manager at Lindsay Yates, usually engages well before the beginning of the print process. His customers appreciate his insight and his desire to bring their creativity to reality. He says getting the best result is the biggest and best tool in his armoury when he manages the end process, the first-class print job.
Mark is a communicator and making the right impression with your message comes very easily to him. He’s also a Pom in every sense, having been born and raised in North London.
That North London area is typically working class with a very solid work ethic, and Mark is definitely a product of his upbringing where an honest day’s work earns an honest day’s pay.
“My upbringing has given me a good empathy with my clients,” he said.
“My clients are my priority and I always strive to get the best result for them. Our customers know that I am available as they need and that there is a strong team behind me.
“New clients welcome the opportunity to tour our factory and are often surprised to see how their message is brought to life.”
That same return on investment can’t be said about Mark’s beloved Tottenham Hotspur in the English Premier League – a team keeping a lifelong supporter like Mark honest.
“It’s been a good while since my team Spurs have won anything significant, but I will keep supporting them to the day I die. It’s where I grew up, they are in my blood.”
Mark has also been a print buyer in the past, so he’s been on both sides of the industry and that knowledge helps him understand his customers’ needs and expectations.
“I always take the time to explain how our services best suit a client. After all, they make repeat bookings because they see the value in what I offer.
“We’re nice people, really,” Mark said.
His clients, who include people from backgrounds such as property development, the motor vehicle industry, schools and universities, telecommunications companies, pharmaceuticals and architects, think so too.
On the home front, Mark still plays over-35 soccer for Wakehurst and coaches the Forest/Killarney 16/1s soccer side in Sydney, while his wife and twin 15-year-old sons also keep him on his toes.
And Mark says that is a very good thing.
“When I’m not trying to keep up with my boys, I’m engaging with existing and new clients. There is always something to learn in this ever-evolving print and communications world.”
In the meantime, there’s a football team he is hoping will start giving a better return on his investment as a supporter.